To thrive in today's evolving digital landscape, it’s essential not just to know the terms SEO, AEO, and AIO—but to truly understand what sets them apart and how they work together. These three disciplines form the foundation of modern online visibility: SEO focuses on ranking your content in traditional search engine results; AEO targets direct answers in AI-powered voice assistants and featured snippets; and AIO ensures your content is optimized for artificial intelligence systems to interpret and trust. Mastering these will put you ahead, equipping you to speak confidently about the future of search and digital marketing strategy.

AI is revolutionising how product images and videos are created. But as this powerful technology reshapes marketing, it also presents a choice—one that can shape your brand’s future.

Take a moment to reflect: when it comes to adopting AI for your product content, who are you?