AI in Product Content Creation: Are You a Cost Cutter or an Investor?
AI is revolutionising how product images and videos are created. But as this powerful technology reshapes marketing, it also presents a choice—one that can shape your brand’s future.
Take a moment to reflect: when it comes to adopting AI for your product content, who are you?
The Cost Cutter: Optimising for Savings
Are you focused on using AI primarily to reduce the cost of outsourced work? Perhaps your mindset is to use AI-driven self-service tools to automate the repetitive, grunt tasks—replicating the quality of your current photoshoots or influencer collaborations—but at a lower cost. This is the Saver Strategy.
If this sounds familiar, ask yourself:
Are you satisfied with maintaining the status quo—getting similar results just a bit cheaper and faster?
Is your primary goal to trim budgets and optimise existing workflows?
Are you comfortable with incremental improvements and focusing on cost efficiency?
There’s nothing wrong with saving money. But it’s worth considering—could this approach be limiting your brand’s potential by clinging too closely to old ways?
The Investor: Aiming to Leap Ahead
Or perhaps you see AI as an opportunity to invest in growth—not just saving. You recognise that impressive AI-driven product content requires specialist skills—prompt engineers and creative strategists who know how to unlock AI’s full power. This is the Investor Strategy.
Reflect on this:
Are you ready to shift budget focus from traditional methods or basic DIY tools to expert teams that can create breakthrough, high-quality content?
Do you want to elevate your brand’s visual story beyond imitation to differentiation?
Are you prepared to leverage AI as a catalyst for innovation that enhances ROI and market position?
This mindset accepts some cost upfront but bets on a step change in marketing impact and brand equity—a premium strategy designed to pull ahead of the competition.
Level Playing Field or Settling for the Shadows?
One of the most significant benefits of AI-driven content creation is how it levels the playing field between well-resourced big brands and smaller, emerging players. Historically, creative budgets were a key barrier to entry; today, smart investment in AI expertise enables small to medium enterprises to compete with major players in both quality and scale.
While self-service AI tools democratise access, the highest returns come from pairing technology with skilled creatives who can precisely craft prompts and manage workflows. This specialist approach multiplies AI’s value, ensuring content that resonates and performs.
Investing in AI Expertise for Real Gains
The most successful early adopters move beyond cost-saving and view AI as a strategic growth driver. By engaging AI prompt engineers and embracing iterative, creative collaboration, these brands produce innovative, personalised content at scale—building brand equity and marketing impact that sets them apart.
AI in product imagery and videography is not simply about automation—it’s about reimagining what marketing visuals can achieve when empowered by technology and delivered with creative intelligence.
